News
22.10.2002 |
ORGATEC 2002On October 22nd - 26th the PROFIm participated for the next time in the Office Furniture and Equipment International Fair “ORGATEC 2002” in Cologne. The Cologne Fair is the biggest commercial event of that type in Europe and it describes and presents the design trends in the office line for the following years. The PROFIm participation in such prestigious fairs first of all means successive building of a positive brandname on the western markets and the possibility of establishing new trade contacts, as well as a convenient occasion to meet with foreign partners. The friendly atmosphere created at the stand and the precisely thought out development of the stand according to the accepted marketing strategy allowed to realizate those aims. This year, the main emphasis of the exhibition was placed on the product. First and foremost, it must promote the company and be the pretext for the conversation with the client. That is why the display of products was within arm’s reach, along the exterior walls of the stand. The aesthetics of the stand, extremely moderate and clear made up a neutral background for the products. The following design lines were presented for the first time at ORGATEC 2002: FAST, LINUS, PERFO NEW, JOJO. Clients could also look at the older collections: NIKO, GRAPHIT, OLO, KOKO and others. The modern managerial armchairs: PERFO, PERFO NEW, FAST with net fabric on the backrest caused much interest. |
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